Google Appreciation Club - Google Analytics

Analytics is great. I just wanted to write a post and show my appreciation to Google Analytics for a genius program which they provide for…FREE!

Adding no more than 10 lines of code to your website gives you a wealth of information.
Most people are only interested in ‘hits’ however have you ever stopped to think about what these various hits stats mean?

Visitors – The number of times people have been on your website. You need to know how many people are coming to your site and if it improves with any techniques that you implement in your internet marketing strategy.

Organic visits – How many visitors arrived via search engines?

What keywords have visitors been arriving by? Another great one to monitor- are the keywords you are targeting actually working?

The bounce rate – another big one. Are people arriving at your site and taking an instant dislike to it? If so you need to fix this.

Conversion – How many people come to your site and those come to your site and actually convert into a customer? How many are bailing out half way through – could changes be made to this?

If all these have gave you food for thought then do look into it, or if you want more advice on analytics give us a call we’ll be happy to talk to you.

If you have your own analytics stats or gems that you use please share by posting a comment.

Let me Google that for you!

Ever wonder why people ask you obvious questions, when you know they could find the answer by using the worlds biggest search engine, Google?

Now you have a tool to help you combat these obvious questions, simple point them in the direction of Let me Google that for you, or lmgtfy.com

Take for example, A person is looking for Internet Marketing Newcastle, you would give them this link and they can get a step by step google guide: http://www.lmgtfy.com/?q=internet+marketing+newcastle&l=1

Click on the link and you will get the only result that matters in a step by step guide!

For more information on Internet Marketing Newcastle, consult the friendly team at Mancala, The Internet Marketing Experts.

Google Hires Goats

In an effort to be Greener Google has contracted 200 Goats to keep the land surrounding their Mountain View based HQ trimmed and fertile.

It has been reported that it is apparently the same cost as getting a crew of lawn mowers and the fuel they would use to do the same job, what a way to bring down spending, I say ‘goat on them’ to Google!

Quick one...
Patient: Doctor Doctor I feel like a Goat!
Doctor: How long have you been feeling like that for?
Patient: Since I was a kid.


Go to Search Engine Journal for the full story. Visit Mancala if you are looking for ways to save money with a more effective Internet Marketing Strategy.

Take away the guilt factor

It's Sunday morning, and after a night out in Newcastle last night where from the traffic jam to get to the restaurant and the lengthy taxi queue to get home again it appears that the credit crunch hasn't curbed the enthusiasm of the North East folk to have a night out. But a quick straw poll of my friends showed that while financially they were no worse off (some lucky ones better off due to the plunging mortgage interest rates) they were more reticent than normal to make an 'unnecessary' purchase. Although nice shoes and bags were deemed necessary for some.

So why is this? Every time I read a newspaper or check out a news website there is more bad news. Anthea Turner has even had to sell her £5m ski chalet for heavens sake! So, the feeling goes that after years of being happy to whack out the credit card and worry about it next month everyone is being cannier with their spending habits.

Bad news for ecommerce stores then? Well, no actually. It could actually be a boom time for businesses who sell online if you make sure you are being canny with your spending habits too.

As people watch what they spend, they are increasingly going online to do price comparisons and try to bag a bargain - and a quick check of my email inbox this morning shows that there are many websites out there offering me just that.

Give me an offer to make it feel cheaper for me = I will feel less guilty for spending money I shouldn't have and buy it. And what is more, I will go and tell everyone about this great deal and how they too can get the discount. Simple.

Think about it - how many people do you know that have eaten at Strada recently? Well, a few weeks ago I knew none and now, thanks to a 2-4-1 deal publicised on money saving websites I could probably catchup with all my Facebook friends on one weekend evening in there...

So, offer something to your customers - take away the guilt factor. I'm off to get 20% off the dress I couldn't justify yesterday.

Website MOTs from £60

Great new service available for those of you who want your website marketing to be given the once over by an expert.

For a one off fee of £60 (£90 for and ecommerce store) one of our internet marketing experts will go through your website against our checklist for internet marketing and send you a 10 page report within 7 days - simple!

Even better is the fact that if you decide to implement any of our recommendations we will knock the cost of the MOT from your final bill.

What are you waiting for then? Find out more at the Mancala website here.