This is just going to keep on rumbling...
What happens when you create a site which encourages people to give away as much personal information as they possibly can (those lucky enough to be my Facebook friends can see my favourite books, bands and what i ate for tea last night) and then change your terms of service to say you own the data not them? Loads of trouble and airtime.
90,000 people joined the group "People Against the New Terms of Service" within a matter of days. Even Perez Hilton joined the fight by calling for readers of his blog to boycott the site. The Electronic Privacy Centre have called today for new & comprehensive privacy laws to be created. This could have a wide ranging impact on how the web can use data so we will be keeping a very close eye on this one.
Remember though, one of the reasons Facebook is such a powerful internet marketing tool is because you can be so precise about the audience you are targeted with your ads. From a users p.o.v. it means that you should only see ads that are relevant to you rather than the normal scattergun effect. Advice? Don't put anything on Facebook that you might regret losing the rights to.
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