We're always banging on about using the internet to make your marketing spend go further in the current financial climate, but to get the highest return on your investment it is much better to mix this in with more traditional methods like letters & mailings.
When I was suggesting this to an ecommerce client the other day there was a look of absolute fear on their face! The data entry!! So, I pointed out that you can download all of your customer data as a .csv file and import it into a spreadsheet such as Microsoft Excel and then mail merge with your marketing letter..."Mail merge?" was the reply.
So, for all of you out there who are also wondering how on earth you can collect the data from your online store and use it to not only send emails and autoresponders, here is a great little video from YouTube showing you the basics of mail merge.
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